The purpose of SEO is not only to ensure that search engines find your website, but also to evaluate the level of relevance of the content of its pages in order to list it on the first page of search results (SERP). It’s very important that you understand Google’s official position on some of the key factors of search engine ranking.
These aspects require sustained long-term initiatives. This article does not discuss in detail the strategies that ensure the SEO of your website in the long term, but rather the basic techniques to optimize it.
Create original content and generate links
In a live interview with Q&A, Google revealed its two main signals for assessing a site’s ranking:
“It’s content, and links pointing to your site.”
The content and backlinks to your website… It’s that simple. All you have to do is create original content in order to generate as many backlinks as possible. However, beware of “Black-Hat SEO” strategies to generate links. These strategies can work in the short term, then overnight completely destroy your ranking.
Create a Mobile-Friendly Website: Responsive Design
In 2014, Google adopted the “mobile-friendly label” to help users find the right pages for mobiles. Since then, several initiatives have been launched to this end. In 2016, Google declared “mobile first indexing” and the hunt for interstitial mobile advertising. Finally, to close the issue definitively, Google announced in 2018:
“As of today, pages with content that is difficult to access from mobile search results may be ranked lower.”- Source: Official Google Blog
Following this guideline, Google has developed a tool to help you check if your website is mobile-friendly. You can now do the mobile optimization test.
Increase your website speed
Google makes no secret of it: its objective is simple, it is to make the web faster for all its users.
If you want to optimize your website for search engines, it is therefore essential to optimize the loading time of the pages of your website.
To test the loading time of your website, you can use the Google PageSpeed Insights tool.